Long gone are the days where going digital was a matter of choice. In 2020, technology is king.
What once was a competitive edge for businesses is today an expectation from clients and partners alike.
With very few spaces left untouched by the hand of technology, even physical transactions are in some way imbued in tech.
Accenture’s Technology Vision Report reflects this change in our societies, and the message is clear: the DARQ age is upon us, and the future has never looked brighter.
But, what is DARQ?
It’s a set of technologies powerful enough to carry us into the post-digital era.
Distributed ledger technology, Artificial intelligence, extended Reality, and Quantum computing are already being used, in one way or another, by 89% of businesses.
So, are you ready to explore the DARQ?
Before DARQ tech
Companies and individuals began developing their digital dexterity with SMAC (social, mobile, analytics and cloud technologies) during the last decade.
SMAC revolutionized the way clients interacted with brands. It changed a 9-to-5 service window to a 24/7 availability, put printers to rest and created consumer communities.
Now that tech is no longer uncharted waters and businesses can understand their client base more fully thanks to data collection, the time has come to get immersive.
Breaking down the DARQ
DARQ technologies mean to disrupt our reality.
The marriage of data and innovation allows companies to create tailored experiences, services and products for their clients.
For example, DARQ technologies are what will transform movie theater 2- and 3-D screenings to “true first-person” narratives in which the viewer is an active participant within the story.
Distributed ledger technology promises to reduce costs by streamlining processes using blockchain.
Artificial intelligence has multiple benefits such as automating functions and processing and cataloguing data at an unprecedented speed.
Extended reality opens the gates to immersive environments where users can gain an understanding of products and services that would be otherwise impossible through a two-dimensional platform.
Quantum computing, perhaps the most enigmatic, presents the possibility to solve humanly unsolvable problems with no regard for variables or fluctuating values.
But are these technologies too far-fetched for today’s market?
How Ria implements DARQ tech
At Ria, we are no strangers to the DARQ.
As a natural step in the era of Big Data, we’ve turned to AI information management systems like Watchlist, which helps us maintain our robust compliance procedures.
AI software allow us to integrate heterogeneous data sources, extract implicit or previously unknown information, discover unexpected patterns, regularities and restrictions and adapt to changes in data sources.
In this way, we can offer our clients not only a responsive service but also a comprehensive and reliable network, amped up with visual analysis tools and advanced real-time processing for illicit activity detection.
The shifting tech landscape has undeniably heightened the digital side of our business. Advanced engineering processes such as machine learning and predictive analytics for revenue forecasting have become second nature to our IT teams.
Raúl Gómez de Zamora, Ria’s IT Director for Europe, the Middle East and Africa, shared, “The current tech landscape is fascinating, with something new to test and try out every day. At Ria, we incorporate technologies that serve both our employees and clients in the long run, improving our efficiency, our services and helping customers in this digital transition. For us, it’s about maintaining the balance between innovation, sustainability and social responsibility.”
DARQ’s place in the world
According to Accenture, 41% of business and IT leaders place the greatest value in AI for the next three years, with another 19% going to distributed ledgers.
The time might not be ripe for the whole of DARQ technologies, but their influence is starting to seep into businesses worldwide.
However, corporations shouldn’t take this transition lightly. Like the Accenture report states, “As businesses use technologies to reach further into people’s lives, shaping the very fabric of reality, they must address the privacy, safety, ethics, and governance questions that come along with that level of access.”
Can doesn’t always mean should, and technology must remain at the service of the people, not the other way around.
That being said, there are many exciting possibilities in store for clients and businesses alike. It’s hard to imagine a world without SMAC, and DARQ technologies promise to make an even bigger splash.